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5 Tips For Logo Creation On Luxury Resorts
There are lots of people who wish to be closer to nature, make physical activity and be a part of the culture they’ve visited at the same time while of course staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – the most integral aspect of having an appealing and attractive logo is something that can’t be seen rather, having an understanding of target or ideal customer. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.
You have better chances of creating an exceptional logo by having a more precise description of ideal customers.
Tip number 2. Color – the used colors by any luxury resorts to be able to make their logo is extremely important to be able to convey the appropriate message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Besides that, orange works fine when partnered in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty could create striking yet, an elegant logo which can be ideal for luxury resorts. Colors such as red and blue are generally not the ideal choices for making use of the primary logo for adventure travels. Blue is normally seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – in most instances, you’ll see the company’s tagline or its name in its logo. It is recommended to make use of fonts that have a contemporary typeface for those that are seeking to convey adventure, excitement and strength. In addition to that, modern fonts are also conveying style and strength and seen as assertive, chic and progressive. By Italizing the fonts, it can heighten the sense of luxury.
Tip number 5. Symbols – logos that are using representative shapes and graphics rather than literal ones let clients to find a deeper and personal connection to it. As for luxury resorts that are specializing in specific activities like parasailing, hot air ballooning or even rain forest excursions, using silhouette on the image can be very effective.
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